Content provider provides content to the service provider. Service provider can take content from different content providers and sell them as a bundle to the customers. Service provider comes into an agreement with the content provider for using his content.
For example, service providers like TATA SKY, HATHWAY, AIRTEL use the content of various content providers like STAR, ETV, ZTV, SUN and deliver it as a bundle to the customer. The content providers charge these service providers for availing content from them.